marketing

In everyday business vernacular the meaning of marketing appears to have become synonymous with advertising: communicating outwards, rather than  analysing, assessing and listening.

At Polaris we understand that Marketing is as much about listening to the market as it is about broadcasting information.

We appreciate that without understanding the market potential and customer decision making process and the context surrounding it, any product or service can fail to meet its potential.

We are actively helping world class organisations with marketing, sales & customer retention in areas such as:

Market segmentation

Marketing planning

Brand measurement & design

Targeted questionnaires, phone research and focus groups

Customer decision making process

Market sizing and prioritisation

Success measurement systems

New media engagement

Member satisfaction surveys

Pipeline  management

Independent marketing audit & review