marketing
In everyday business vernacular the meaning of marketing appears to have become synonymous with advertising: communicating outwards, rather than analysing, assessing and listening.
At Polaris we understand that Marketing is as much about listening to the market as it is about broadcasting information.
We appreciate that without understanding the market potential and customer decision making process and the context surrounding it, any product or service can fail to meet its potential.
We are actively helping world class organisations with marketing, sales & customer retention in areas such as:
Market segmentation
Marketing planning
Brand measurement & design
Targeted questionnaires, phone research and focus groups
Customer decision making process
Market sizing and prioritisation
Success measurement systems
New media engagement
Member satisfaction surveys
Pipeline management
Independent marketing audit & review